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Writing a candidate newsletter

Several highly promising, highly qualified candidates will often apply for the same position. Although this is the ideal situation for any recruiter, it also means, of course, you will have to turn down some good applicants for the role. However, so as to keep them in mind and up to date on other vacancies, you can always send these candidates a newsletter. This will show the applicants that you are interested in potentially making them part of your team further down the line.

Three tips for writing a candidate newsletter

  1. Less is more: Do not go overboard in terms of how often you send out your newsletter. Receiving emails too frequently could be annoying. Make sure, therefore, that you leave enough time – but not too much – between each issue.
  2. Call them to action: Do not forget to include a call to action, just like in any other good newsletter. Word your content so as to make readers want to find out more. One example would be a button or text link that says, “This way to your new job!”.
  3. Write positively: If the newsletter is going out to candidates who you have had to turn down for another post, wording it positively is important. Make it clear that you are still interested in the applicant.

Template for a candidate newsletter

Dear Ms. Doe,
Are you still be interested in working at our company? We are certainly not ruling out the prospect of working together with you in the future!
We currently have a[n] [vacancy] and think you would be a good fit for this role.
New vacancies which may spark your interest are also being added all the time on our careers page at
Apply now and become part of our team. We look forward to hearing from you!
[Your name]

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