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Accurate publishing of job ads thanks to new reporting


Prescreen source tracking

Editor’s note: This article was published on May 12, 2021, but has been updated on July 13, 2021.

What is new?

  • More channels now automatically tracked in Prescreen
  • Useful tips for optimal tracking of further applicant sources added to our manual

Investing endless amounts of time and money for job ads — but never quite sure if it is worth it? A sense of missing out on good sources for promising candidates? Our latest developments now include a range of powerful yet simple-to-use analysis features available to all Prescreen customers to improve your recruitment.

New source tracking now standard in Prescreen

We are determined to further support you in implementing a modern, data-driven recruitment. Therefore we have re-designed existing features from scratch and added valuable new ones on top. Thanks to a new tracking method, Prescreen now enables you to conduct a reliable and accurate analysis of which channels generate the applications you receive. A major benefit compared to other methods: The source tracking cannot be manipulated by third parties and is unaffected by candidates’ internet browser settings (e.g., blocked cookies). This provides you with highest reliability and a solid basis for your recruitment decisions.

TIP: Join our live Q&A every Tuesday and Thursday between 10 AM and 11 AM (CET), an online group Q&A session free of charge for all customers. Our Consultants are happy to further explain the new features (and pleased to answer your questions in English anytime).

The following publishing options are now automatically covered by the new tracking method:

  • XING Basic Plus and Professional job ads
  • All products by our multi-posting partners
  • Bookings with and
  • Social Media posts via Prescreen
  • Bookings with Bundesagentur für Arbeit
  • Bookings with additional (custom) job boards
  • NEW: Your job feed
  • NEW: Your email applications
  • NEW: Your REST API interfaces

Flexibility for the channels of your choice

The above channels do not fully cover your specific needs? We are delighted to present the perfect solution: Generate your individual tracking links for whichever specific purposes you may have. Whether you are planning a recruiting campaign on Social Media or via email, encouraging referrals from your employees, creating print material or participating in career events — thanks to your individual links, all of these sources will also be available for analysis in Prescreen together with the above. How does this benefit your recruitment? Feel free to experiment with new ideas as well as paid and unpaid channels while always knowing you will be able to determine their success. No more excuses for missing out on suitable candidates.

Individual tracking links in Prescreen

Tracking links for your individual job marketing ideas

TIP: Find out more about the flexible use of individual tracking links and discover best-practice use cases we have collected for you in our detailed manual (currently only available in German language, but please feel free to contact us with questions).

Measuring the success of different applicant sources

Another highlight is a new analysis type to determine the performance of different applicant sources. Based on this analysis, you will gain clarity on which job boards and other channels are worthy of your investments — and which ones are just swallowing up time and budget. The analysis reveals which sources efficiently deliver the required quantity as well as required quality of applications, hence the “right” applications.

With the new analysis, you can evaluate all applicant sources at two distinct points along the candidate journey. Start by selecting two points that are relevant for you, for instance, received applications vis-à-vis conducted interviews. Then identify which sources have attracted the candidates that you have moved forward with in your recruiting process. Thanks to this information, you will be able to save time and money from going to waste and instead focus on the recruiting channels that actually pay off.


Performance analysis of different sources in Prescreen

Using the source performance analysis to evaluate the success of your applicant sources

TIP: As the new analysis type is now also included in our pre-defined reports (“Custom Reports”), it is conveniently and readily available to you at any time. Furthermore, read our detailed manual to find out more about how to configure and interpret your individual source performance analysis (manual currently only available in German language, but please feel free to contact us with questions).


We are certain our new features will contribute to making your recruitment even more on-point and even more efficient. Why wait?

Further details and tips

Live webinar (free of charge)

Personal questions?

Join our live Q&A every Tuesday and Thursday between 10 AM and 11 AM (CET), an online Q&A session free of charge for customers! Our Consultants will happily answer your questions.

Sign up now


Further reading

You will find a detailed description of our new features and inspiring best-practice use cases in our comprehensive manual (currently only available in German language).

Learn more

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